Sponsored Search

Sponsored Search offers search portals and content providers an effective way to monetize their sites by connecting potential customers to the products, services and businesses they are seeking. The ads are displayed based on relevancy to the search terms, geographic location, and other factors.

Over the next five years, marketing spend on sponsored search is projected to reach over $7.7 billion, representing over 30% of all online marketing dollars. By joining the Yahoo! Publisher Network and integrating Sponsored Search into their online properties, partners can leverage Yahoo!'s extensive advertiser base to profit from this extreme growth curve.

Yahoo! offers partners high revenue-per-search while providing the best experience for customers by listing relevant sponsored results. By partnering with Yahoo!, online content providers and search portals can reap the benefits of Yahoo!'s high click-through rates, extensive advertiser coverage and favorable price-per-click (PPC) bids.

Why partner with us?

A Sponsored Search partnership with Yahoo! maximizes partner revenue and ensures high advertiser conversion rates by connecting businesses to consumers with the right offer at the right time. A broad, flexible spectrum of matching capabilities allows partners to serve listings according to their needs.

If your site generates more than two million searches or 20 million page views monthly, you may be eligible for a customized program featuring a full range of Yahoo! products along with dedicated account management. Learn more.

(Learn more about the advertiser experience for Sponsored Search.)