Content Match®

Content Match enables publishers to monetize their sites by leveraging user interest. Targeted Content Match results may be displayed based on the specific content of a publisher's site, geographic location, and other factors.

Why partner with us?

A Content Match partnership with Yahoo! gives publishers superior targeting capabilities that lead to stronger advertiser conversions and higher monetization. Industry-standard editorial guidelines coupled with automated sensitivity and competitive filters help protect a publisher's brand and provide an optimal product experience. Flexible matching capabilities, extending from dynamic to editorial, offer publishers maximum coverage.

Through flexible, customized solutions, Yahoo! drives maximum coverage, improved relevance and a better user experience to optimize revenue.

If your site generates more than two million searches or 20 million page views monthly, you may be eligible for a customized program featuring a full range of Yahoo! products along with dedicated account management. Learn more.

(Learn more about the advertiser experience for Content Match.)