FAQs
Frequently Asked Questions
Frequently Asked Questions: Getting Started
- How do I apply for the Yahoo! Publisher Network Beta program?
- How long will it take for you to review my application?
- What are the eligibility requirements to participate in the Yahoo! Publisher Network?
- Can I sign up for the Yahoo! Publisher Network if I'm a part of another ad network?
- What languages does the Yahoo! Publisher Network support?
- What are your content guidelines?
- How much will I earn through this program?
- Will I have to pay taxes on my YPN earnings?
- When will ads begin appearing on my site?
- Can I have more than one set of Yahoo! Publisher Network ad units on a web page?
For more information, please visit our Help Center.
How do I apply for the Yahoo! Publisher Network Beta program?
To apply for the program, please visit http://publisher.yahoo.com. Click the "Apply Now" link located at the top of the page, or the "Apply Now" button located in the "Earn Revenue from Your Web Site" box, then fill out the beta key request form.How long will it take for you to review my application?
If your site is eligible to participate in the beta program, you will usually receive a response from us within 10 business days. If it is not eligible, you should receive a response from us in 7-14 business days.What are the eligibility requirements to participate in the Yahoo! Publisher Network?
To be included in a Yahoo! Publisher Network implementation, a web page must meet the following guidelines:- The Ad Unit must be clearly marked as "Ads by Yahoo!" and cannot be obscured in any way
- The Ad Unit must be shown in the requested page, not as a pop-up or pop-under window or in an e-mail
- The Ad Page must be content-based, fully functional and not contain any broken links. Non-content pages include domain registration pages, welcome pages, error pages, and Web content generated in or through software applications
- The Ad Page must be in English or Spanish and be consistent with the language of the Listings
- The Ad Page must respond adequately to user requests
- The Ad Page must not actively encourage users to click on Ad Units
- The Ad Page must not disable the browser's back button
- The Ad Page must not spawn more than one partial pop-up/pop-under window and this window must not interfere with user navigation
- The Ad Page must not automatically replace the browser homepage
- The Ad Page must not prompt a user to download files or programs to access your site
- The Ad Page must not automatically install files or programs on the user's machine
In addition to the policies above, Yahoo! Publisher Network member sites must adhere to Yahoo! Search Marketing's Search Submit Guidelines: http://searchmarketing.yahoo.com/srchsb/sse_gl.php?mkt=us.
Can I sign up for the Yahoo! Publisher Network if I'm a part of another ad network?
Yes, however, you are not permitted to display ads from the other network on the same page at the same time as your Yahoo! Publisher Network ads are displayed.What languages does the Yahoo! Publisher Network support?
At this time, US-based English and Spanish ad pages are both supported by the Yahoo! Publisher Network.What are your content guidelines?
Guidelines for Ad Page content:We will not show results on pages that contain problematic content, including but not limited to:
- Adult-oriented content
- Violence, excessive use of vulgar or obscene language
- Excessive, duplicate or competing advertisements
- Content related to human suffering or death
- Copyright or trademark-sensitive products such as MP3 downloads, DVD backups or bootleg items
- Weaponry, ammunition, fireworks or explosives
- Gambling
- Illegal drugs and drug paraphernalia
- Propaganda, potentially offensive or controversial content
- Defamatory, libelous, threatening or other material that advocates against any individual or group
- The sale of body parts or bodily fluids
- The sale of hazardous substances
- Political, religious or charitable organizations, issues or causes
- The sale of tobacco and tobacco-related products
- Hacking, surveillance, interception or de-scrambling equipment
- The sale (or facilitated sale) of prescription drugs
- The sale of counterfeit or stolen items
- The sale of government IDs or police items
- The sale of alcoholic beverages
- The sale of products from any of the following countries: The Balkans, Burma (Myanmar), Cuba, Iran, Iraq, Liberia, Libya, North Korea, The Sudan, Syria or Zimbabwe
The Yahoo! Publisher Network reserves the right to remove listings that are irrelevant to a given web page, or those that could be considered inappropriate for search result mapping. We reserve the right to change all or part of this policy at any time, immediately and without notice. The Yahoo! Publisher Network reserves the right to enforce this policy in its sole discretion.
How much will I earn through this program?
Yahoo! Publisher Network ads are sold on a cost-per-click basis, so advertisers are charged only when Internet users click on their ads. While we cannot estimate the amount of money you could potentially make, the highly targeted nature of these ads can help you to effectively monetize your website.Will I have to pay taxes on my YPN earnings?
U.S. tax law requires that we obtain a valid Taxpayer ID (the Employer Identification Number for established businesses or your Social Security Number for sole proprietorships) from every publisher in order to make payments to you. You will receive a Form 1099 from us by January 31 of each year following the end of the prior tax year. Please consult your tax advisor for information on how to report this income to the IRS.When will ads begin appearing on my site?
Your Yahoo! Publisher Network ads will usually begin appearing within a few minutes of pasting the ad code into your web pages. If no ads are available, "run-of-network" ads are displayed until more relevant ads are matched to the pages, typically within 24 hours.Can I have more than one set of Yahoo! Publisher Network ad units on a web page?
You are allowed to display ads in multiple areas of your web page(s). In order to do so, paste the code multiple times as appropriate for your page. Keep in mind that the same set of ads may appear in each of the areas that you have chosen to display ads.
For more information, please visit our Help Center.